top of page

Timothy Gerdingh

_

PROJECT INFO

Provide the Catering for one of the biggest cultural events in the world, Red Bull BC One & The Notorious IBE.

An amazing Hip Hop community and culture festival organised by The Notorious IBE spread over three days full of music and dance. The Red Bull dance competition BC One is also held at this festival. For this both organisations needed a location and facilitation to provide the 350+ participants a Full Catering during these days and an big after party on the last day.

  1. Design a stand-alone branding specifically tailored for this collaboration that reflex the festival's unique personality.

  2. Make the branding recognisable and stand out within heavy populated- or crowded areas.​

  3. Strategies a catering-system for large groups that simultaneously provide enough choice for individual preference, regulate allergies and will keep it all manageable.

  4. Make the experience user-friendly for large groups & easy for catering to maintain and manage. 

STRATEGY & CONCEPT

branding

adjusted logo

food doodles 

promo prints

festival accessories

ticket prints

catering packaging

CATERING X FESTIVAL

POS system

barcode system

daily registrations

validation printwork

registration wristbands 

ID badges

COUPON POS SYSTEM

Each participant would get 1 wristband and 1 coupon. A max of 2 meals & 3 refill's on drinks per day. Tickets were registered per name. 

catering service

instructions / regulations

catering management

to-go system

refill implementation

registrations

FOOD & DRINKS

Catering for 350+ person for 3 days. A total of 24 different dishes and 5 drinks. Including a carry bag and options for to-go.

Navigation signs were spread over the areas outside in the city centre to help locate the catering and after party. 

"THE AFTERPARTY"

Restaurant Aantafel made all 3 private party areas including 4 bars and a live stage podium available for 1500 people to have the best after party ever.

BANQUET HALLS

PROJECT INFO

The results

It was a successful campaign for Restaurant Aantafel with a high number of leeds as result. There was a drastic increase of regular customers and more patronage the months after. These three days made +187% month net profit compared to the previous year. 

Red Bull

The Notorious IBE

Restaurant Aantafel

Client

Sub Branding

Strategy

Cross Marketing

Promo & Print design

Analytics

POS system

Assignment

Photoshop

Illustrator

Indesign

Google Analytics

Meta Business Suite

Floreant POS

Wix Studio

Tools

next project

bottom of page