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Create a new product brand for restaurant Aantafel to sell at the in-house shop.
From wines, coffee beans and weekly changing eatables. There was a wide variety of home-made and produced products to sell in the shop. By detaching it from the restaurant brand with an own identity and creating a strategy around the shop it made establishing an unique selling market possible.
Create a modern product brand
Design a logo that correlate its parent
Design new packages and prints
Implement a product selling strategy
Design & Concept
The logo is build with a positive and negative composition. Smaakvol means 'tasteful' in Dutch, where 'vol' means 'full'. It therefore is build with negative space to visualise this. The San Serif style gives it a modern look and creates unity between both compositions.
To correlate with its parent brand ''Restaurant Aantafel'' it is made with the same elements and with the same overall structures.
Logo & Branding
Color Pallet & Textures
The implementation of funny quotes from famous people to elevate the product experience.
Wine & Packaging
To give the overall experience a modern and luxurious feel. Also to bring all products together and recognisable.
The products were showcased and sold at the instore-shop of the restaurant. We created it's own POS environment from where the data showed that the product sales were very successful in conversions, especially the upt's.
Floreant POS Systems
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