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Timothy Gerdingh

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A local catering switched to a big restaurant and needed a branding that showed this transition. 

At one of the most prominent locations of the city at the hard of its centre was a restaurant about to open. In need of a full branding to set this restaurant apart from its environment while keeping inviting. Including a full redesign of its interior and strategies to sell catering and parties. 

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project info

  1. Create a modern brand

  2. Develop digital assets

  3. Design multiple package & print designs

  4. Develop a sales strategy

  5. Implement interior & furniture designs

Design & Concept

The logo was set to have a modern, luxurious, timeless feel wile keeping a friendly appearance. The use of San Serif Typography and bold lines with rounded edges were the base of this. Open and closed compositions to keep it interesting and unique. The balance between all elements made the whole structure solid. 

Branding

Sub Logo

Sub Logo

Main Color

#F9D949

The use of a font and text as main element of designing the page structure. Giving the main subject the most prominent value while simultaneously creating an interesting visual with it as well. Minimal use of elements, maximum outcome.

Implementing quotes from famous people that correlate with the category it is placed in. Creating humor to connect with the customer. Keep the interest on the subject and create a memorable

experience.

Menucard

Sub1 Color

#FFAB00

Sub2 Color

#f15E30

Print & Design

Additional Print Designs

Product & Presentation

Mainly focused on the Mediterranean kitchen. Stil many dishes were influenced from  different places around the world. To match this wide variety each plate was chosen to fit that particular dish wile preserving an overall Mediterranean feel.

Dishes x Plating

Mainly focused on the Mediterranean kitchen. Stil many dishes were influenced from  different places around the world. To match this wide variety each plate was chosen to fit that particular dish wile preserving an overall Mediterranean feel.

Site

Desktop

Mobile

Website

Catering

  1. Create a business branding

  2. Develop print and promo visuals

  3. Keep the branding inline with the parent

  4. Develop a sales strategy

Catering Brand

The overall idea was to implement a recognisable jet unique visual that represents the catering business of the restaurant. From meetings & B-day parties, to weddings & events. There were 3 big areas fitted for a total of 1500 people, each with its own bar and closing doors. 

There were also options for catering on location. For this there had to be visuals for the delivery wagon as well as a suitable selling system. There was a unique environment developed on the POS system as well.

Design & Business

Pattern

Delivery Wagon

The results

The restaurants opening was a big succes and recognized by the local media. Which resulted in an interview on L1 Radio. It's first year was very successful and the catering was almost fully booked year around. The data showed that the sales were very successful and growing.

Restaurant Aantafel

Client

Full 360º Branding

Website

Print Design

Package Designs

Furniture design

Product Placement

Sales Strategy

Assignment

Photoshop

Illustrator

Indesign

KPI-Report Solutions

Floreant POS Systems

Tools

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project info

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